Product Management

Today, there is a great multitude and varieties of new products available in stores and online, from which consumers can choose. Think about the new…

Today, there is a great multitude and varieties of new products available in stores and online, from which consumers can choose Think about the new products

you’ve seen in the past two or three years, then choose a new product from any category

How would you define the attributes and benefits of the chosen product? Define the core, actual, and augmented product benefitsBriefly describe the steps in the new product development processEach product will have a life cycle, although its exact shape and length are not known in advance Explain each step in the PLCWhat are the dimensions upon which a company manages its product portfolio?


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